Intellinex, LLC :: essays research papers fc

Executive Summary Intellinex LLC is an eLearning company that was recently spun off from its parent Ernest & Young LLP. At its inception Intellinex claimed to be one of the largest eLearning providers. They have an aggressive strategy to take advantage of the consolidating eLearning market and become a "one-stop" provider of all eLearning services for their clients. Their focus is on creating customized training for clients and helping them to implement and maintain their on-line courses. Products and services are geared toward large companies that spend approximately $1 million on their eLearning projects; not individuals or small companies. They have asserted a strenuous goal of $100 million revenue in the first year of business. Company Background Intellinex LLC is an eLearning provider of â€Å"one-stop learning solutions that are faster, lower in cost, more flexible, and more convenient than traditional classroom training,† (www.intellinex.com). Ernst & Young LLP launched their wholly owned eLearning venture, Intellinex LLC, on October 5, 2000. Ernst & Young was the first of the â€Å"Big 5† firms to create an operating company that offers eLearning services. With less than a year of experience practicing business on their own, much of the background information for Intellinex stems from their internal work with Ernst & Young prior to the spin off. Their parent had already seen the light of eLearning and began creating training that â€Å"focused on everything a young audit person would need when first starting their career†. Almost all Ernst & Young employees had begun taking eLearning courses through a unit now known at Intellinex. They found that it was less expensive to train them onl ine than to fly them to training centers for multiple courses. Due to Year 2000 concerns, Ernst & Young changed its curriculum-development procedures and what previously took 200 hours to create 1 hour of online training now takes 20 hours. (Walsh 2) Intellinex was able to take advantage of this change. Ernst & Young already had more than 40 clients receiving eLearning services using this unit. Ernst and Young will continue to use Intellinex for internal training through a third party agreement. (Howell 2) Ernst & Young’s decision to separate from its online corporate training department was in hopes of increasing the unit’s profitability by acquisitions. Intellinex started with more than 400 employees and five major locations. Their focus was providing customized training for clients through satellite, desktop web casting, streaming video, and web-based courses. Intellinex, LLC :: essays research papers fc Executive Summary Intellinex LLC is an eLearning company that was recently spun off from its parent Ernest & Young LLP. At its inception Intellinex claimed to be one of the largest eLearning providers. They have an aggressive strategy to take advantage of the consolidating eLearning market and become a "one-stop" provider of all eLearning services for their clients. Their focus is on creating customized training for clients and helping them to implement and maintain their on-line courses. Products and services are geared toward large companies that spend approximately $1 million on their eLearning projects; not individuals or small companies. They have asserted a strenuous goal of $100 million revenue in the first year of business. Company Background Intellinex LLC is an eLearning provider of â€Å"one-stop learning solutions that are faster, lower in cost, more flexible, and more convenient than traditional classroom training,† (www.intellinex.com). Ernst & Young LLP launched their wholly owned eLearning venture, Intellinex LLC, on October 5, 2000. Ernst & Young was the first of the â€Å"Big 5† firms to create an operating company that offers eLearning services. With less than a year of experience practicing business on their own, much of the background information for Intellinex stems from their internal work with Ernst & Young prior to the spin off. Their parent had already seen the light of eLearning and began creating training that â€Å"focused on everything a young audit person would need when first starting their career†. Almost all Ernst & Young employees had begun taking eLearning courses through a unit now known at Intellinex. They found that it was less expensive to train them onl ine than to fly them to training centers for multiple courses. Due to Year 2000 concerns, Ernst & Young changed its curriculum-development procedures and what previously took 200 hours to create 1 hour of online training now takes 20 hours. (Walsh 2) Intellinex was able to take advantage of this change. Ernst & Young already had more than 40 clients receiving eLearning services using this unit. Ernst and Young will continue to use Intellinex for internal training through a third party agreement. (Howell 2) Ernst & Young’s decision to separate from its online corporate training department was in hopes of increasing the unit’s profitability by acquisitions. Intellinex started with more than 400 employees and five major locations. Their focus was providing customized training for clients through satellite, desktop web casting, streaming video, and web-based courses.

Surfing :: Informative, Expository

Surfing The intent of this paper is to introduce the reader to surfing. There are many things to learn about surfing such as its history, surf gear, and safety hints.   Ã‚  Ã‚  Ã‚  Ã‚  Surfing is a water sport that involves planing, â€Å"in a controlled way,† on the sloping portion of a wave as it moves toward shore. The most basic form of the sport is body surfing. It is done without a board. A person first swims toward shore â€Å"to equal the wave speed.† Then the person stiffens the body in order to â€Å"plane† on the front of the wave. Surfing is basically the same as body surfing. The only difference is, instead of stiffening the body, the surfer must stand on a surfboard.   Ã‚  Ã‚  Ã‚  Ã‚  In the middle 1950's, surfboards were made of heavy wood. They were handmade and required alot of sanding and filing to make the boards smooth. Today's surfboards are manufactured in a factory using light balsa wood or fiberglass and polyurethane. An added benefit of using these materials is a great reduction in the weight of the boards.   Ã‚  Ã‚  Ã‚  Ã‚  Surfing is becoming more popular each year. For safety, new surfers must be good swimmers. Boards should be checked for cracks and slivers before each use. All surfers should check the water conditions posted at the life guard station before entering the water. Surfing should only be done during the daylight hours and when other people are present. A new beginning surfboard costs $50.00 to $70.00. A helpful device is a leash which attaches around the wrist with velcro to the board. In this way, the board will not drift away from the surfer. A good leash costs $7.00 to $11.00. Surfers might also want to

Many of Steinbecks characters are crippled mentally or physically Essay

Many of Steinbecks characters are crippled mentally or physically. How far do you agree with this and how far are they made victims of society of the time? Lennie is probably the most obvious character of the book that is mentally crippled. He has brooder slopping shoulders and walks along heavily dragging his feet. Underneath Lennie is a child, he may look like and man but isn’t. Like a child Lennie has a fascination of small cuddle, cute things, especially rabbits. ‘I like to pet things with my fingers, sof’ things’. Lennie is also clumsy like a child and on the ranch others see him as a slow worker. George is like a father to Lennie and he looks up to him, and also fully dependant on him. He wont do anything till George says he can, he automatically turns to George in when in any danger, like a child dependant on his mother. Candy is the oldest of the characters and he is physically crippled, as he has lost his right hand as a young boy. He was one of the best workers of the ranch and everyone respected him in his younger days. But he is slowly becoming useless, with only a job of sweeping and has become very lonely with only the companionship of a dog. But soon found friendship in George and Lennie. However this does not stop him from being a nosy character and finds interest in others gossip. Candy loves his dog to pieces, but like candy the dog is getting old and weak, ‘ That dog of Candy’s is so god damn old he can’t hardly walk’. Candy has had to dog for most of its life, and it’s the only thing that reminds him of the good days on the ranch. Crooks is the only black man on the ranch and he is crippled physically as he has a bent spine. Considering how hard it was for black men in those days, they were not given any respect at all and were bullied. The people at the ranch were racist towards him. ‘ But I can’t play cards cause I’m black and they say I stink.’ He is also lonely like Candy and is rejected from the people at the ranch, he has his own cabin and spends most of his time in there on his own. Crooks seems to be a bit sensitive underneath his brave face and takes it all to heart. He trusts no one but himself, because he isn’t respected. Though at some times he has a slightly vicious streak, ‘You got no right to come in my room, nobody got any right in here but me.’ A lot of the people on the ranch take advantage of him because they know they can get away with it. ‘Listen nigger you know what I can do if you don’t shut your trap’. I think that Crooks knows that people take advantage of him, but he can’t fight back. Curly’s is the bosses’ son and he thinks he is a powerfully man. He has a constant eagerness to prove himself. One of his weaknesses is that he doesn’t like taller people because they make him feel insecure, threatened and small. Deep down he is a lonely character and is insecure. Curly copies his Dad like Lennie copies George. By taking on the future job of the ranch and has a future not like most of the workers, and wants to become powerful like his Father. Curly’s wife plays a small part, though a crucial one. She is the only one of Steinbecks characters that is nameless. In those times it was hard to be a woman and were looked upon as staying at home all day and cooking for the husbands on return. She is a flirt of the ranch, what with being the only woman and the men on the ranch refer to her as a tart. No one really wants to talk to her as they are worried what curly might do if he found out, and this makes her lonely and isolated. ‘ Well I think Curley’s married a tart.’ Curly’s wife wanted to make something of her life, so she is very disappointed that she hasn’t, this can make her feel very viscous. Though still she has the power, like her husband to make people feel small and unimportant, that’s why people chose to exclude her on the ranch. She is young and niave and would believe anything she was told. ‘He says he was gonna put me in the movies. Says I was a natural.’ I think that Steinbeck wrote his characters to be either mentally or physically crippled. He wrote this book to expose all of the racial and sexist prejudice. He succeeded in this by using the right characters and their every day life.

Biography of a Successful Person.Docx Uploaded Successfully

Biography of a Successful Person Lai Chee-Ying, Jimmy (1948 – ) Jimmy Lai was born in Guangdong in 1948. He illegally immigrated to Hong Kong when he was 12. Jimmy found Giordano in 1975. In 1990, Jimmy established Next Media Ltd. Its Apple Daily and Next Weekly are two of the most popular newspapers and magazines nowadays in Hong Kong. Jimmy expanded his media business to Taiwan in 2001. He owns wealth over 3 billion HK dollars. Jimmy is a creative businessman. He demonstrated his innovative ideas no matter in garment or media industry. Garment Industry: GiordanoUnder the leading of Jimmy Lai, Giordano has become one of the leading clothing retailers in Hong Kong and owned over 200 stores since the beginning of 1990s. Jimmy brought a new practice to staff management on the retail business: outstanding sales would be rewarded for double salary. This policy was totally new to clothing retail industry at that time. Besides, Jimmy initiated the policy of â€Å"free to try and ch ange with requiring a reason† for Giordano. It gave great confidence to the customers and built a good brand image. Media Industry: Next Media Next Media Limited was found in 1990.What makes Jimmy Lai a creative businessman is that he has turned printed media into many innovative usages. Turning Newspaper to Direct Selling: AdMart AdMart was a Hong Kong online and phone retailer. Jimmy Lai used the enormous network and media coverage of his Apple Daily to turn a newspaper to a menu for direct selling. AdMart had been the hot topic in Hong Kong after few months it launched. Jimmy Lai’s creative business idea had fitted in many feature of the Hong Kong society at that period. First, it was in a downturn of economy, people were looking for economical alternatives other than traditional supermarkets.Second, the increasing unemployment provided sufficient manpower for the delivery service of AdMart. Third, Apple Daily was one of the biggest printed media in Hong Kong. AdMart enjoyed the best marketing advantage among all other retail competitors. The launch of AdMart had once been a great challenge to the top retailers in Hong Kong: Parknshop and Wellcome. Although AdMart was closed due to the certain scandals of quality of goods and price war, AdMart was still the first try to turn media business into direct selling business.Turning Newspaper to Television Another creative business idea comes from Jimmy Lai is the Apple Action News. It is a video service provided by Next Media Limited to report most of the news from Apple Daily. Jimmy Lai realizes that many people prefer videos more than words and they like exaggerated reporting method. He starts the Apple Action News to capture this segment. Through YouTube and smartphone applications, Apple Action News has become one of the most popular information or entertaining media for Hong Kong and Taiwan consumers.It has successfully turned printed media into to videos and boosted up the consumer awareness to both Apple Daily and Apple Action News. Turning Newspaper to Banners Jimmy Lai is good at marketing his brands. One of his most creative ideas to promote the brand of Apple Daily is to turn newspaper to banners. Apply Daily’s political status is against to the government. It always supports those antigovernment protests. On the days of large protests such as 1st of July and 4th June, Apple Daily provides banners in its first page for readers and protesters.While some people might think that it is a waste of money, it gains opportunities to advertise Apple Daily for free. While all media in Hong Kong would report those large protests, they must take photos about the situation. As Apple Daily provides free banners for protesters, you will see people raising Apple Daily in the photos of different newspapers’ headlines. First, Apple Daily makes use of the protest opportunity to get free advertisement for its brand in different newspapers. Second, it could create a brand i mage that many people are reading Apple Daily.Third, providing banners helps Apple Daily to boost the sales on protest days since some of the protesters would purchase Apple Daily for the banners. This creative marketing idea has never been used by other media in Hong Kong. Jimmy Lai is a successful businessman who uses his creativity to develop new rules and trends in industries. His success in media industry makes him well known by everyone every Hong Kong. Meanwhile, Jimmy Lai is also a writer of over 15 books published by Next Media Limited. He is also a devout Catholic. ——————————————– 1 ]. Jimmy Lai (2007, January 27). . World Journal Book Store, Author Introduction [ 2 ]. Next Media Ltd. – Company Profile, Information, Business Description, History, Background Information on Next Media Ltd. http://www. referenceforbusiness. com/history2/91/Next-Media-Ltd. html#ixzz2 AeOTMYpb [ 3 ]. (2000, July 12). . http://big. hi138. com/? i201715 [ 4 ]. Official Website of Apple Daily, http://hk. dv. nextmedia. com/ [ 5 ]. – , http://hk. 88db. com/hk/Knowledge/Knowledge_Detail. page? kid=14558

Define The Concept Of Culture Essay

‘Culture’ is the ways in which a society lives. A culture may share the same religions, beliefs, values, class or status, a culture can dress in a certain way and act in a way that follows the norms of how their society carries out life and what they deem as acceptable, culture can shared by a large group of people or a smaller group within society. For example there are ‘subcultures’, a subculture is a small group which have different way of life opposed to the majority of society; they may dress, talk and act in a different way. An example of subculture is a religious group, being a part of a religion may mean that people that are part of it dress differently, and have different values and ideas on life and live in a different way to the majority in society. Another example of a culture is ‘popular culture’ this is a culture that involves a large majority, and is highly influenced by the media, for example football is a sport that is frequentl y covered by the media by television, radio, news etc. And is a popular sport with a large following; other examples of pop culture are: pop music, bingo and mainstream fashion. Pop culture has a variety of people from different backgrounds being part of the same thing called a common culture which is shared by the masses. ‘High culture’ is another example of a culture that is shared with people and their families from a ‘higher class’. People that are part of the high culture are wealthy and have an ascribed status or come from a family with an ascribed status, meaning that they or the head of the family worked towards their success/wealth. They take part in activities associated with upper class such as: polo, lacrosse, hunting, and watching arts such as operas, ballets, orchestras. High culture attempts not allow people who are not from the same class or have the same status as them to join in with their clubs and activities this is called ‘social closure’ but this is difficult as more people can achieve super rich lifestyles, buying their way into high culture that may of came from a low class background. Pop culture is known as ‘low culture’ as people from ‘high culture’ are meant to be higher compared to them in class and status, th erefore people from low culture would not be wanted in high culture activities.

Habitat for Humanity Essay

Habitat for Humanity originated at Koinonia Farm, which is a small Christian farming community located outside of Americus, Georgia. Clarence Jordan brought the idea to Millard Fuller, who is the founder and president of Habitat for Humanity International. They developed the idea of â€Å"partnership housing,† calling for families in need of a home to partner with volunteers to build affordable homes. In 1975 Fuller and his wife Linda established Habitat for Humanity with one clear vision in mind â€Å"a world where everyone has a decent place to live.† Habitat’s ministry is based on the conviction that to follow the teachings of Jesus Christ we must reflect Christ’s love in our own lives by loving and caring for one another. Our love must not be words only – it must be true love, which shows itself in action, this is the full forces that lead Fuller and his wife to establish this organization. Habitat provides an opportunity for people to put their faith and love into action, bringing diverse groups of people together to make affordable housing and better communities a reality for everyone. The idea of Habitat for Humanity is to work in partnership with God and people to build decent, affordable, houses in which people can live and grow into all what God has intended. The Fuller’s vision has become a successful reality that has presently helped build over 500,000 homes and helped over 2.5 million people worldwide. Habitat for humanity is operated based on two main sources: donations and mortgage payments of the homeowners. Donations generate from individuals, foundations, and businesses – their monies are used to purchase land and materials. The no-interest mortgage payments made by current Habitat homeowners greatly contribute to support the construction of additional Habitat homes. Some organizations such as Ameri-Corp may pay their volunteers with school courses and materials in return for their time. Habitat for Humanity’s crucial point is not just to build a house and help people to be under a roof, but their main goal is to build a clean, dece nt, and stable house for families: these families can provide stability to their children, the sense of dignity and pride grows for these families; health, physical safety, and security improves, educational and job prospects. My experience at Habitat for Humanity was a powerful and passionate one. Amazingly, one of the most precious gifts we can give one another is – time. A couple of hours or days can translate into a lifetime of hopefulness and commitment to strive and I had the opportunity to experience this reality, throughout my experience at the Habitat. I have learned what the meaning of passion is mainly because I’ve had the genuine sentiment to finish the work I’ve started, along with many other people that shared this experience with me. The other thing that I discovered about passion is how easy it is to be a family with people you have met for the first time if you open your heart to them and let them be part of your life. The other thing I found about passion is the skills that I have that would help to repair the universe. In this experience I found something that has deepened my faith that God created each one of us uniquely with specific skills that not everybody has; therefore, this experience helped me to find skills that I am going to use to help building the world again with passion and also the experience and realize that the simple usage of my hands can a the life of a family. The people that I met at Habitat for Humanity were dedicated to their jobs. As I approached the job site, I noticed several groups of people who were putting their time and organization into this home-building project. They invested hundreds of hours of sweat into building houses to help low income families. Some days, community volunteers spend more than eight hours working on the houses. To complete their jobs, volunteers overcame obstacles such as: lack of supplies, unusable wood, and lack of enough workers. The employees and volunteers I met were motivated to overcome obstacles to help families in need. Though they may not have had the best materials, they used what they had in order to complete the job. Many of these materials come from the Re-Store; this store sells donations mostly given by the community. The funds collected are used for materials and other services that are required. Volunteers must be willing to work in the heat and endure a lot of intense physical labor. Wall-framing, installing dry wall, plumbing and roofing are skills that the organization needs from volunteers. The volunteers I worked with were willing to endure the heat and physical labor in order to help low income families who need a home. If you are looking for a place where you can make a huge impact on society, Habitat for Humanity is the place. People of all backgrounds, races, and religions are invited to build houses for people in our community. Habitat for Humanity is capable of working with each volunteer’s skill level. Don’t be afraid of hard work. No matter what goes on in your life, you will always remember all of the positive things you have done to help out in your community. In conclusion, Habitat for Humanity does such essential work and by that work they recognize the concept of passion and Christianity, and the other thing about them is they recognize that there are needs in the world and these needs should be met with their work. My experience helped me change my idea about service and the real meaning of service, and it let me be familiar with the big three R’s- restoration, reparation, and reconciliation – that are the keys for service. The three R’s were spoken among many of the volunteers that I met, indeed the R’s simply describe this experience, the other thing I found is that dedicating myself is another important part of service because without dedicating myself, the work that we need to do to repair the universe would not be as perfect as how it should be.

Psychology Learning Essay

Introduction   Ã‚  Ã‚  Ã‚   The following account should probably come under the heading â€Å"Strange but True.† It describes a psychologist’s use of self-administered punishment to change a socially unacceptable behavior.   Ã‚  Ã‚  Ã‚   A person once knew a psychologist who, for reasons which will be discovered shortly, shall remain anonymous. For the sake of the study, this person is named Richard. Richard had a bad habit. He chewed his nails. Well, that’s not actually correct; he chewed his nails off and then spit them out, usually while he was lecturing. Once in a great while, this practice was called to his attention, and it always embarrassed him. He said that he wasn’t aware that he was doing it. It had become such an ingrained habit that he could chew off all ten nails, spit in all directions, and still be totally unconscious of what he was doing.   Ã‚  Ã‚  Ã‚   Richard was a respected learning theorist, and he decided that if anyone could devise a behavior-modification technique to eliminate his habit, he would. The next day he arrived, all smiles, and said he had a request: If any of those around see him biting his nails, this should be brought to his attention. It wasn’t long that before someone said, â€Å"Uh, Richard, you’re doing it.† He stopped and looked at his nails and said, â€Å"So I am.† Then as everyone was watched, pulled up his shirtsleeve, grabbed hold of a heavy-duty rubber band that had wrapped around his wrist, stretched it out a distance of about ten inches, and let is go. There was a vicious snap. He yelled, cursed, and shook his hand. Everyone looked on amazement. Surely learning theorist were all a little insane. â€Å"Punishment,† he said. â€Å"Punishment is the answer!†   Ã‚  Ã‚  Ã‚   What happened to the people around Richard was interesting. Some took relish in pointing out that he was biting his snails, just to see him snap the huge rubber band around his wrist; others preferred to ignore his habit, because they couldn’t stand to see him in that much pain. Happily, after two days, Richard’s habit had been broken.   Ã‚  Ã‚  Ã‚   One person asked him how he thought his program worked. He said, â€Å"Well, if I unconsciously unlearn it. Whenever I was chewing my nails, I administered this punishment. Pretty soon my brain learned that nail chewing resulted in something very unpleasant.† He said that the last time he reached his hand up to his mouth (quite unconsciously), he got a terrible sinking feeling that something awful was about to happen. â€Å"It made me aware.† he said. â€Å"I looked at my hand and saw it was approaching my mouth. Somewhere deep in my brain the little gray cells were screaming, â€Å"Don’t do it!†   Ã‚  Ã‚  Ã‚   It was reported that some days later Richard was wearing rubber bands around his ankles, but nobody wanted want to ask why (Dworetzky, 1994). Discussion   Ã‚  Ã‚  Ã‚   Learning pervades people’s lives. It is involved not only in mastering a new skill or academic subject but also in emotional development, social interaction, and even personality development. People learn what they fear, what to love, how to be polite, hoe to be intimate, and so on. Given the pervasiveness of learning in lives of people, it is not surprising that there have been instances of it – how, for example, children to perceive the world around them, to identify with their own sex, and to control their behavior according to adult standards (Atkinson, 1993). However, there is a more systematic analysis of learning.   Ã‚  Ã‚  Ã‚   Learning may be defined as a relatively permanent change in behavior that results from practice; behavior change that are due to maturation (rather than practice)or temporary conditions of the organism (such as fatigue or drug-induced states) are not included. All cases of learning are not the same though.   Ã‚  Ã‚  Ã‚   Psychology is the study of behavior. Psychologists study learning because among most animals, especially humans, the vast majority of behavior is learned. Learning may also be defined as a relatively permanent change in behavior resulting from experience (Dworetzky, 1988).   Experts, however, tell that when somebody says â€Å"relatively permanent change,† this excludes the effects of such factors as fatigue. Fatigue, which occurs because of experience, may change behavior, but only temporary, whereas learning implies a more lasting change.   Ã‚  Ã‚  Ã‚   Learning is defined by Craig et al., as a process through which one’s capacity or disposition is changed as a result of experience. Whitaker (1972) defines it also as the process by which behavior originates or is altered through experience, while Wittig (in Bernstein et al., 1991) and Hilgard (1975) view it as behavior that occurs as a result of experience.   Ã‚  Ã‚  Ã‚   Apparently while learning can be defined as a process and as a product, more definitions stress learning more as a process. This idea suggests that it is not the product but the process that is important since the products of learning both what one is capable of and what one is predisposed to. Changes resulting from development and experience are emphasized; changes resulting from maturation such as growing older, innate tendencies like reflexes and conditions caused by fatigue, drugs, and diseases are strictly not considered as learned behavior. Adaptive value of Learning (Classical Conditioning) ~Overeating: Taste-Aversion Learning   Ã‚  Ã‚  Ã‚   Taste-aversion learning involves associating particular sensory cues (smells, tastes, sounds or sights), with an unpleasant response, such as nausea or vomiting. Taste-aversion learning can also occur from overindulgence. For example, children report taste aversions to food after overeating and becoming sick. Similarly, the majority of college students’ report taste versions after drinking too much alcohol and getting sick. In these examples, taste aversions to food or drink developed after a single trial and lasted an average of four to five years (Logue et al., 1981). ~Conditioned Emotional Response: Why a certain Christmas song elicits pleasant childhood memories.   Ã‚  Ã‚  Ã‚   In the conditioned emotional response, one feels some positive or negative emotion, such as happiness, fear, or anxiety, when experiencing a stimulus that initially accompanied a painful or pleasant event.   Ã‚  Ã‚  Ã‚   For example, many couples have a special song that becomes emotionally associated with their relationship. When one in the absence of the other hears this song, it can elicit strong emotional and romantic feelings.   Ã‚  Ã‚  Ã‚   In other cases, conditioned emotional responses may develop into irrational fears that are called phobias.   Ã‚  Ã‚  Ã‚   A phobia is an anxiety disorder characterized by an intense and irrational fear that is out of all proportion to the danger elicited by the object or situation. In comparison, a fear is a realistic response to a threatening situation (Bernstein, 1991).   Ã‚  Ã‚  Ã‚   About 73 percent of people with phobias were able to trace the start of their phobias to fearful, painful, or traumatic situations that involved classical conditioning (Atkinson et al., 1993 in Kleinknecht, 1994 and Kuch et al., 1994). For example, about 5 victims involved in moving car accidents had developed fears of sitting or riding in cars, and another third developed the corresponding phobias (Kuch et al., 1994). Just as classical conditioning can result in fears and phobias, however, it can also be used to reduce them. ~Prejudice   Ã‚  Ã‚  Ã‚   In the mid-1940s, psychologist Kenneth Clark held a black doll and a white doll in his hands and asked the following questions of young white children living in the South:   Ã‚  Ã‚  Ã‚   â€Å"Which doll looks like you?†   Ã‚  Ã‚  Ã‚   â€Å"Now tell me which doll is the good doll?†   Ã‚  Ã‚  Ã‚   â€Å"Which doll is the bad doll?† These children knew that the white doll looked like them. most children also indicated that the white doll was the â€Å"good doll† and the black doll was â€Å"dirty† or â€Å"ugly† ( Clark and Clark, 1947). How had these southern white children learned to make such association? During the decades of racial prejudices that had come before, darer skins had become associated with poverty and with being â€Å"inferior,† not just in the South, but generally throughout the United States. The white children had learned to attribute these characteristics to black people.   Ã‚  Ã‚  Ã‚   The racist attitude is what the white children had been taught; it is also what the black children had been taught. The black had been raised in the same general environment, the same country. They, too, had seen that the whites had better and they had worse. And, as the Clarks discovered in further research, a majority of black children also chose the white doll as the good one and the black doll as the bad one.   Ã‚  Ã‚  Ã‚   A conditioning experiment conducted by researcher Staats (1958 in Atkinson et al., 1993) helped to show how association process could be responsible for the prejudice, Dr. Clark observed. In their experiment, college students were asked to look at one word while pronouncing another. Without being aware of the purpose of the experiment, the students were manoeuvred into pairing pleasant words or unpleasant words with a particular name (Tom or Bill) or a certain nationality (Swedish or Dutch). In short, subjects revealed obvious differences in attitudes towards these names and nationalities, simply because those words had been paired with positive or negative words. Advertisers, politicians, movie makers, and just about everyone else try to use this kind of conditioning to affect people’s emotions. Then a politician associates himself with a positive symbol such as the flag, or when a movie maker uses dramatic music, or when someone dresses well for a job interview, each is invoking the same process: Each is attempting to render something – the politician, the movie maker, or the job seeker – more appealing through association with positive stimuli.   Ã‚  Ã‚  Ã‚   What appears to be occurring in the instances of association, like those just described, is a kind of higher order conditioning (Dworetzky, 1998). Conclusion   Ã‚  Ã‚  Ã‚   In classical conditioning, the conditioned response often resembles the normal response to the unconditioned stimulus: salivation, for example,   is a dog’s normal response to food. But when you want to teach an organism something novel – such as teaching a dog new trick – you cannot use classical conditioning. What unconditioned stimulus would make a dog sit up or roll over? To train the dog, you must first persuade it to do the trick (Bernstein et al., 1991).   Ã‚  Ã‚  Ã‚   Much of the real-life behavior is like this: responses are learned because they operate on, or effect the environment. Referred to as an operant conditioning, this kind of learning occurs in human individuals, as well as in animals. Alone in a crib, a baby may kick and twist and coo spontaneously. When left by itself, a dog may pad back and forth, sniff, or perhaps pick up a ball, drop it, and play with it.   Ã‚  Ã‚  Ã‚   Neither organism is responding to the onset or offset of a specific external stimulus. Rather, they are operating on their environment. Once the organism performs a certain behavior, however, the likelihood that the action will be repeated depends on its consequences. The baby will coo more often if each such occurrence is followed by parental attention, and the dog will pick up the ball more often if petting or a food reward follows this action. If we think of the baby as having a gaol of parental attention, and the dog as having the goal of food, then operant conditioning amounts to learning that a particular behavior leads to attaining a particular goal (Rescorla, 1987). Reference: Atkinson, R.L., R.C. Atkinson, E.E. Smith, D.J. Bem, and S.   Ã‚  Ã‚   Nolen-Hoeksema, 1993. Introduction to Psychology, 13th ed.    New York: Harcourt College Publishers. Bernstein, D.A., E.J. Roy, T.K. Srull, and C.D. Wickens, 1991.   Ã‚  Ã‚  Ã‚   Psychology. New Jersey: Houghton Mifflin Company. Bootzin, R.R. 1991. Psychology.   New York: Gilford Press. Clark, L., A.D. Watson, and S. Reynolds, 1995. Diagnosis and   Ã‚  Ã‚  Ã‚   classification of psychopathology: Challenges to the current system and future directions. Annual review of   Ã‚  Ã‚   Psychology 46: 121-53. Dworetzky, J.P. 1988. Psychology.3rd Ed. Mew York: West   Ã‚  Ã‚   Publishing Company. Logue, A.W., I.Ophir, and K.E. Strauss. 1981. The Acquisition    of taste aversions in humans. Behavior Research and Therapy,19:3:19-35. Morgan, Clifford T. 1977. A Brief Introduction to Psychology.    2nd ed. New York: McGraw-Hill Book Company. Rescorla, R.A. 1987. A Pavlovian analysis of goal-directed   Ã‚  Ã‚  Ã‚   behavior. American Psychologist 42:119-129, 265.